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MacArthur – Truman and the Projection of American Imbeerialist Power in the Pacific Rim. (Part 2)

June 30th, 2009 by Beertheostorian A | Filed under Biography, Post World War II.

By Beertheostorian A

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As discussed last month, MacArthur lost and then regained the Philippines before crushing the Japanese Empire in 1945. Next MacArthur took on the re-building of Japan as a modern industrial republic. This also included the repairing damaged Kirin and Asahi breweries, while utilizing San Miguel to hold down the region during the reconstruction process. With a new American ally in Japan, MacArthur bolstered the U.S. presence in the Orient, to face down the red menace emanating from the East.

Unfortunately, he was not so nimble as to overcome the imbeerialist incompetence of the quisling Chiang Kai Shek. In 1949, Chiang lost the Tsing Tao brewery, the great beacon of Chinese brewing and all of China to the reds.1

Next up in the commies game of national dominoes was Korea. In June 1950, the North Koreans engaged in an unprovoked attack on the Republic of South Korea. Bolstered by the communist Chinese support of the Tsing Tao brewery, the North Koreans swept through South Korea in a matter of weeks. MacArthur transporting San Miguel beer, attacked the North Koreans in the famous amphibious landing at Inchon. Inchon lay a good 100 miles north of the front the North Korean’s established near South Korea’s southeasternmost tip, Putang.2 In one bold stroke, MacArthur outflanked the North Korean army and cutting them off from their Tsing Tao supply line. A blow to the not only to their strategic position but to their pride and morale as well. (The Chinese Navy could not penetrate the U. S. Naval blockade around Inchon and Putang.)

Trying to take advantage of the moment, MacArthur and the allies crushed large sections of the North Korean Army. North Korea and its army reeling in disarray were driven swiftly to the north and even across the Yalu River; North Korea’s northern most border line which abutted China.

At this point Truman told MacArthur not to attack the Chinese and Soviet MIGs , providing air support to the North Koreans across the Chinese side of the Yalu River. Truman claimed he feared it would provide the provocation China to forestall the annihilation of their ally North Korea and prolong the war. For variety of reasons MacArthur disobeyed: one such a limit left his troops exposed to increasing enemy fire the closer he got to driving the North Koreans north of the Yalu. Two the geographic proximity of the Yalu River to the Tsing Tao brewery meant it would be under constant threat of conventional short range missile attacks from the U. S., or its allies. MacArthur sensed that the Chinese would be forced to attempt a re-invasion of North Korea under any circumstances, not only to protect the Tsing Tao brewery, but also to project their image as a reliable ally. MacArthur wanted to dictate the conditions of that attack.

Most historians describe this classic confrontation in one of two ways: One, as a constitutional crisis where the military leader deliberately disobeyed civilian authority, thereby threatening the constitutional authority of the President as Commander in Chief of the Armed Forces, or; Two, another example of liberal civilian authority sticking there nose in military matters which they really do not understand and not taking advantage of the opportunity to destroy communism once and for all.

These analysis miss the true nature and significance of the confrontation. How best to project American Imbeerialism overseas. Harry S. Truman, the President from Budweiser.3, felt it was essential to long term U.S. strategic interests in Asia, to establish a foothold for beer actually brewed in the United States. Budweiser needed Korea to ensure compliance with truth in advertising laws, after all the label lists Asia as a continent upon which Budweiser is renowned. Moreover, it opened up the lucrative Asian U.S. military market for Anheuser Busch.

Frustrated by the fact that MacArthur only allowed San Miguel to be served to the troops, Truman issued an ultimatum, do not make any attacks across the Yalu River into China. Under odd military rules the top General in a given theatre could dictate the granting of franchises within the theatre of their command for provisioning their troops. This was an arrangement that probably dates back from the era of General Washington when the Continental Congress did not have sufficient funds to properly compensate their top generals, so they were given this authority so they could pull in a little extra money on the side.4

Truman knew this was a tactically impossible task to lay on MacArthur as it exposed his troops to increasing Soviet air strikes from the Chinese side of the border as the U.S. continually drove the North Koreans further up the peninsula. Moreover, Truman probably had intelligence indicating that the Soviets and the Chinese would not allow a unified anti-communist Korea to stand. In short Truman was looking for a way to allow him to fire MacArthur legitimately and replace San Miguel with Budweiser, which is what he did.5 This bold stroke so thoroughly crushed MacArthur, recognizing that red blooded Americans would never accept his Filipino San Miguel over the old red white and blue of Bud, that he retired his commission and faded away,6 into the land of Knickerbocker, Rheingold, and Schaeffer. Without San Miguel MacArthur knew his military mojo was up and settled in the part of the country apparently most impervious to the intrusions of Budweiser in the 1950’s, New York, New York.

1(The Editors) For those of you who came of age in post “Cold War “ America, the term “reds” used to refer primarily to communists, not a particular genre of wine.
(Beertheostorian A) I suppose I should have clarified although in reality both are very dangerous. This is yet another good example of the deterioration of American values in our society today. When we were solidly in the beer drinking camp the term “reds” only referred to the dirty little communists whose symbol was a red star and set up front organizations, like the Anti-Imbeerialist Front, to hide their subversive agenda. Now it is a term holding mystical meaning to those weenies who drink wine.

2(The Editors) It was Pusan, it is now known as Busan, possibly for the above reason.

3President Truman was from the state of Missouri and received significant campaign contributions from the Anheuser Busch company. See Hernon, Peter & Ganey, Terry; Under the Influence, The Unauthorized Story of the Anheuser-Busch Dynasty, Simon and Schuster, New York, 1991.

4(The Editors) This stuff about Generals having an absolute franchise due to some ancient and obscure military rules sounds really convincing, but Beertheostorian A has produced no documentation to support this assertion and we suspect he made it up off the top of his head.

5(Beertheostorian A) My father served in Korea both during and after MacArthur’s command. The only information he would impart to me regarding combat there was that he would never take us camping, it was loud, and they only served San Miguel when MacArthur was there and Budweiser after he left.

6 I am closing my fifty-two years of military service. When I joined the army, even before the turn of the century, it was the fulfillment of all my boyish hopes and dreams.

The world has turned over many times since I took the oath on the plain at West Point, and the hopes and dreams have long since vanished, but I still remember the refrain of one of the most popular barracks ballads of that day which proclaimed most proudly that old soldiers never die; they just fade away. http://www.geocities.com/cabvoltaire.geo/MacArthur.html

(The Editors) For those of you who came of age in post “Cold War “ America, the term “reds” used to refer primarily to communists, not a particular genre of wine.
(Beertheostorian A) I suppose I should have clarified although in reality both are very dangerous. This is yet another good example of the deterioration of American values in our society today. When we were solidly in the beer drinking camp the term “reds” only referred to the dirty little communists whose symbol was a red star and set up front organizations, like the Anti-Imbeerialist Front, to hide their subversive agenda. Now it is a term holding mystical meaning to those weenies who drink wine.
(The Editors) It was Pusan, it is now known as Busan, possibly for the above reason.
President Truman was from the state of Missouri and received significant campaign contributions from the Anheuser Busch company. See Hernon, Peter & Ganey, Terry; Under the Influence, The Unauthorized Story of the Anheuser-Busch Dynasty, Simon and Schuster, New York, 1991.
(The Editors) This stuff about Generals having an absolute franchise due to some ancient and obscure military rules sounds really convincing, but Beertheostorian A has produced no documentation to support this assertion and we suspect he made it up off the top of his head.
(Beertheostorian A) My father served in Korea both during and after MacArthur’s command. The only information he would impart to me regarding combat there was that he would never take us camping, it was loud, and they only served San Miguel when MacArthur was there and Budweiser after he left.
I am closing my fifty-two years of military service. When I joined the army, even before the turn of the century, it was the fulfillment of all my boyish hopes and dreams.
The world has turned over many times since I took the oath on the plain at West Point, and the hopes and dreams have long since vanished, but I still remember the refrain of one of the most popular barracks ballads of that day which proclaimed most proudly that old soldiers never die; they just fade away. http://www.geocities.com/cabvoltaire.geo/MacArthur.html

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Pg. 45 – Eames, Alan, The Secret Life of Beer: Legends, Lore and Little Known Facts, Storey Publishing, Pownal, VT 1995

One Response to “MacArthur – Truman and the Projection of American Imbeerialist Power in the Pacific Rim. (Part 2)”

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